Can I really get my music played online? DIY?

The Next Big Music Star – Maybe

Will taking charge of your own music career, DIY, turn you into a well-paid star overnight?
Probably not. Yet, it is possible. It takes a lot of motivation and sticktoitiveness. Most people don’t have that much, do you?

We’re going to look at two current musical stars. One gained his stardom online before landing a contract. The other traveled the traditional path with a contract. We will also recap what it takes, on a personal level, to achieve stardom.

Ed Sheeran

According to Nielsen’s rating, Ed Sheeran is in the top 10 musicians in 2018. According to Biography.com, Ed started playing the guitar at a very early age. When he was 11, he met Damien Rice backstage at a Rice concert. Damien advised him to begin writing his own music. That night he wrote several songs, one entitled “Typical Average Teen.” At age 14, Sheeran, with a backpack of clothes in one hand and his guitar in the other, headed for London to gig for the summer.

At age 16 he moved to London, he began singing on the local circuit, while recording his music. He began to tour relentlessly, sleeping on fans’ sofas every night after his gigs. His first album, self-titled, was released in 2006 and a second album, Want Some, in 2007. It wasn’t long until Ed was opening for more established acts. In 2009 he performed more than 300+ live shows while recording his third album, You Need Me.

In 2010 Sheeran’s career took a big leap online. He knew how to use the online media to his advantage by posting videos of his performances. Example, a rapper, saw his videos and asked Sheeran to go on tour with him as his opening act, resulting in an even bigger online fanbase. Ed also produced 3 more albums in 2010.

Taylor Swift

Taylor Swift, one of the worlds leading contemporary recording artist, is also in the top 10 musicians in 2018. At age nine, Swift became interested in musical theater and performed in four Berks Youth Theatre Academy productions. She also traveled regularly to New York City for vocal and acting lessons. At age 11, Swift and her mother went to Nashville and pitched cover songs to music producers but was rejected.

When Taylor was 12 she learned to play the guitar and began writing her own songs. At age 14, she moved to Nashville to pursue a music career. In Nashville, she began working with Music Row songwriters. She began meeting with one, Liz Rose, on a regular basis. Rose commented the sessions were “some of the easiest I’ve ever done. Basically, I was just her editor. She’d write about what happened in school that day. She had such a clear vision of what she was trying to say. And she’d come in with the most incredible hooks”. Taylor was the youngest ever to sign with Sony/ATV Music publishing house. Her self-titled debut album was released in 2006.

Different Paths To The Same End

Let’s do a little recap. In comparison, both artists started working on their careers at about the same age. They both have arrived as well-paid superstars.

Taylor Swift had the backing of professional lessons and participating in musicals from a very early age. Her family moved to Nashville to give her the opportunities provided in music city.

Ed Sheeran, with a backpack thrown over one shoulder and his guitar case in hand, set out for London to dip his toe in the water to see if he could get any interest in his music. At age 16 he was gigging in London on almost a nightly basis, sleeping on fan’s sofas.

Taylor got the attention of the songwriters on Music Row, which, I’m sure, gave her a substantial leg-up in the music business.

Sheeran got his biggest break in his music career by putting videos of his performances online and opening for more established musicians.

Today in the Music Industry

The Music Industry in 2018 has changed substantially. There are hundreds of musicians in Nashville and LA gigging on a nightly basis trying to get signed as the next big star in the making. The Music Industry is being very picky. The recording company puts a lot of money up front to launch a musician into stardom. If you listen to American Idol, America’s Got Talent, and The Voice you’ll hear many stories about a musician getting a recording contract, but for one reason or another, it never comes to fruition.

I met a musician who plays on a regular basis in restaurants and bars around Knoxville, TN. He’s really good. He had a recording contract in Nashville years ago. But, before his album was finished his agent died, which ended the contract. Now years later, he’s still gigging on a weekly basis to make a little extra cash.

Noah Guthrie, who competed on Americas Got Talent in 2018, performed in the television cast of Glee, until the show closed in 2015. Now Guthrie is starting over. But, with 400k+ fans from America’s Got Talent, Guthrie is taking his music online. Check out his Facebook page.

Making it as a Musician Today

Above I mentioned that to succeed as a musician in today’s world you must have Motivation and Sticktoitiveness.

Motivation: the state or condition of being motivated or having a strong reason to act or accomplish something.

Both Ed Sheeran and Taylor Swift had the motivation to succeed in the music industry. Their minds were set at an early age to succeed as a singer/songwriter. In all I’ve read about both artists, their minds never wavered about what they wanted in life. Their goals were firmly set. I didn’t read anything about a time when either of them decided to forget music and do something different.

Sticktoitiveness: meaning dogged perseverance, tenacity, holding fast.

Both Sheeran and Swift held fast to their goals, of being a musician. The gentleman in Knoxville who still plays on a nightly or weekly basis and Noah Guthrie are still holding fast.

For many musicians, though, life has gotten in the way and the music has fallen by the wayside, but the desire never goes away.

Others may feel they aren’t good enough so why try.

Some musicians feel they’re too old and music becomes just a hobby or something they do in their community or church.

It’s not too late

Consequently, the gentleman mentioned above is older and still gigs, but hasn’t become a star. For the older musicians, remember, the largest population are the Baby Boomers who still like their music.

Here are a few basic steps that we will be expounding on in later posts.
1. Hone your craft. May your music as good as you can possibly make it – practice.
2. Record your songs. If you perform video your performances.
3. Get a website and logins on all the social media platforms. If you don’t know how to create your own website, get help.
4. Do like Ed Sheeran did, put your videos online. Use Social Media Marketing to tell others about your music.

Are you motivated? Do you want to get your music heard? Do you still have the sticktoitiveness to make it happen? Then let’s do it!!!

See LarrySWarfieldMusic.com

Social Media Marketing

Social Media MarketingHardly a day goes by that the “traditional” news doesn’t talk about one of the Social Media platforms such as Twitter, Instagram, Facebook, YouTube, Google Review or Yelp. They are often talking about a story on Social Media or how that platform has impacted the news. Google seems to be in the news a lot these days which adds to the buzz around Social Media.

We are all aware of the ads we see on Facebook. With all the content we are exposed to on the internet, a new way of marketing is being developed – “Conversational or Relationship” Marketing. Conversational marketing is a one-to-one approach to marketingThis method allows companies to shorten their sales cycle. But more importantly, it allows the marketers to learn more about their customers, and create a human buying experience.

Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms.  In this method, leads never have to wait for follow-ups. They can engage with your business when it’s convenient for them. It also allows the marketer to make personal contact with people. With personal conversation, the individual can become a lead who is interested in your product.

Conversations with potential customers don’t just happen on your website. Conversation marketing takes place across multiple social media platforms. It is all about starting a dialogue with the people who can benefit from your product or service. You aren’t just blasting people with ads and trying to force people to take an action. Conversational Marketing is about having a conversation with people, answering their questions and listening to their feedback. The ultimate goal is to find new ways to help them solve their problem.

Who Is Larry S Warfield?

Larry S. Warfield“Larry S. Warfield’s Modern Retro Sound is a tasteful blend of R&B and Country, simmered with a Jazz flavor. Follow his journey in creating an online fanbase. How? Entertainment + Engagement.”

As a son and grandson of Baptist ministers, Larry was heavily influenced by the music that was ever present around him. During extended family get-togethers, music flowed freely.

You would hear the gospel greats of the time, plus the soulful sounds of Motown. The younger members of the family loved Jazz from musicians like Miles Davis and Wes Montgomery.

Being the third child out of six brought its own challenges growing up. As a shy, sensitive child who wasn’t the loudest in the bunch, he was often overshadowed by his oldest brother and sister and upstaged by his younger siblings.

His mother, being aware of her son’s backseat role in the family and his love of music, bought him a guitar. It became his most treasured possession.

Born in Kalamazoo, Michigan and raised in Boulder, Colorado, Larry S. Warfield, the little bashful BOULDER Boy, from the 50’s became a cautious KALAMAZOO Kid, in the early 60’s, with a move back to Michigan.

He passed the hours teaching himself to play the guitar by listening to a wide variety of recording artists, Pop, Soul (Motown), Rock, Gospel, and Jazz, which helped him develop his unique musical flavor.

Click the button to get Early Access and a FREE MP3 of my latest, “Hiding In Plain Sight”.

 

A Songwriter is Born

Larry wrote his first song, “BannerJee Slide”, his freshman year in college on Mackinac Island, Michigan in 1966 and soon after tried his hand at home recording.

He continued writing and playing with The Soulful Six while attending the University of Oregon in Eugene during his second year of college.

Songwriting became Larry’s passion, turning his life events into songs. But as with many people, life seemed to get in the way. Larry continued writing songs, although their home became a notebook for some future date. Every few years the notebook would work its way to the forefront. More songs were added, but few were ever finished.

What does Larry S. Warfield do?

 As you must have guessed by this time, Larry S. Warfield is a singer-songwriter with original songs to share with the world. His songs tell of his life’s journey; its pains and sorrows, its love and joy.

In some of Larry’s songs, you will hear a Country twang where others have more of a jazzy flavor. You can hear the gospel influence when Larry sings his worship songs to God who blessed him with his talent.

His out-of-the-box musical style has something for everyone. A love of music is the only requirement to become a fan.

 Why Now?

 Why not now? From time to time Larry pitched his songs to the music moguls, but life seemed to always get in the way. There were kids to raise and a career to tend to, without mentioning a couple of divorces. Reaching the right person with the right song became challenging. There never seemed to be enough time, money or energy.

During this time Larry grew as an artist. He also learned about who he is and who he is not.

He learned that he had to go back to his musical roots. Music was in his blood. He began to see his songs as autobiographies revealing moments of pain and loss, and of hopes and desires, emotions listeners can relate to.

The music industry has changed. This is the perfect time for singer-songwriters and musicians to put their music out for the world to hear. Musicians no longer need music moguls. Musicians are putting their music online and they are making a good living.

The Indie Artist, “Independent musicians and small boutique labels are one of the fastest growing segments of the market, and they share a lot of concerns,” explains CD Baby’s Kevin Breuner.

In the last few years, online music stores have exploded onto the internet music scene. Consequently, companies such as CD Baby, iTunes, Bandcamp, Spotify, Soundcloud, ReverbNation are giving artists a real chance to be heard. This gives the Indie Artist a chance to make a substantial income from their music.

by Dena Warfield

The Indie Artist

Larry S. Warfield - Indie ArtistThe term Indie Artist, coined in the 80’s by the media, is short for ‘Independent Artist’.  It describes the band or singer-songwriter who records and releases their own records or albums released under independent labels.

Often times, the Indie Artist writes lyrics that are “rawer” than that of the mainstream.

The “Indie Artist” has come to describe a unique sound, different from the major labels. They often use sounds that are less polished or have a very different way of using their voice.

The Indie Artist frequently uses unconventional time signatures, more chord progressions or more reverb than a mainstream artist.

Many times they also incorporate unique instruments, such as a washboard, a hurdy-gurdy, Buke and Case, singing saw, bagpipes, autoharp and more.

 

Indie Rock

Indie rock began to emerge in the 80’s as a genre of alternative rock. The genre includes Indie pop, lo-fi, as grunge, grunge, punk revival, noise pop, emo, sadcore, post-rock, math rock, and in the UK, Britpop. In the 90’s, some Indie Rock Artists broke into the mainstream music scene.  Still, most retain an outsider, underground sound.

Indie Folk

The Indie folk genre, also born in the 90’s, was a combination of the acoustic guitar sound and folk or classic country music added to the more contemporary sound.

Indie Artist and the Internet

The early 2000s brought change to the music industry with the growing importance of the Internet. Indie Artists began to enjoy commercial success by writing, singing, producing, and releasing their own original songs over the Internet. For example, many Indie Artists acquired large fan-bases or superfans. The Indie Artist will have more opportunities as technology expands.

Music City the place for Indie Artist

Nashville, TN, known as Music City, is receiving an influx of Indie Artists. Some hope of building a traditional music career, looking for fame and fortune. Some Indie Artists just want their music heard.

The diversity among the singers and songwriters is more varied now than ever before. There are some very talented artists in the Nashville music scene.  But there are also a lot of mediocre acts.  Most artists are hoping to be signed by the music moguls.

You don’t have to be the most talented to be noticed. But, you do have to be able to carry a tune, or write a good song, or play an instrument well.

Online Music Stores

In the last few years, online music stores have exploded onto the internet music scene. Companies such as CD Baby, iTunes, Bandcamp, Spotify, Soundcloud, ReverbNation are giving artists a real chance to be heard. This gives the Indie Artist a chance to make a substantial income from their music.

CD Baby will be hosting the “DIY Musician Conference” in Nashville in August 2018. For four days, Music City will be the hub for the Indie Artist, a different type of musician, the Do It Yourself Musician.

Indie Artists from varied backgrounds with differing styles, will fill the streets of Music City. This conference is unique in that it is dedicated to musicians of any and all genre who share a common approach to marketing their original music.

“Independent musicians and small boutique labels are one of the fastest growing segments of the market, and they share a lot of concerns,” explains CD Baby’s Kevin Breuner. “No matter what kind of music you make, no matter where you are in your career, you need similar advice and support, and we program the conference in direct response to the questions and concerns we hear from musicians.”

 

by Dena Warfield

Find Out More Information About The Indie Artist

Larry S. Warfield - Indie Artist

The term Indie Artist, coined in the 80’s by the media, is short for ‘Independent Artist’.  It describes the band or singer-songwriter who records and releases their own records or albums released under independent labels.

Often times, the Indie Artist writes lyrics that are “rawer” than that of the mainstream.

The “Indie Artist” has come to describe a unique sound, different from the major labels. They often use sounds that are less polished or have a very different way of using their voice.

The Indie Artist frequently uses unconventional time signatures, more chord progressions or more reverb than a mainstream artist.

Many times they also incorporate unique instruments, such as a washboard, a hurdy-gurdy, Buke and Case, singing saw, bagpipes, autoharp and more.

 

Indie Rock

Indie rock began to emerge in the 80’s as a genre of alternative rock. The genre includes Indie pop, lo-fi, as grunge, grunge, punk revival, noise pop, emo, sadcore, post-rock, math rock, and in the UK, Britpop. In the 90’s, some Indie Rock Artists broke into the mainstream music scene.  Still, most retain an outsider, underground sound.

Indie Folk

The Indie folk genre, also born in the 90’s, was a combination of the acoustic guitar sound and folk or classic country music added to the more contemporary sound.

Indie Artist and the Internet

The early 2000s brought change to the music industry with the growing importance of the Internet. Indie Artists began to enjoy commercial success by writing, singing, producing, and releasing their own original songs over the Internet. For example, many Indie Artists acquired large fan-bases or superfans. The Indie Artist will have more opportunities as technology expands.

Music City the place for Indie Artist

Nashville, TN, known as Music City, is receiving an influx of Indie Artists. Some hope of building a traditional music career, looking for fame and fortune. Some Indie Artists just want their music heard.

The diversity among the singers and songwriters is more varied now than ever before. There are some very talented artists in the Nashville music scene.  But there are also a lot of mediocre acts.  Most artists are hoping to be signed by the music moguls.

You don’t have to be the most talented to be noticed. But, you do have to be able to carry a tune, or write a good song, or play an instrument well.

Online Music Stores

In the last few years, online music stores have exploded onto the internet music scene. Companies such as CD Baby, iTunes, Bandcamp, Spotify, Soundcloud, ReverbNation are giving artists a real chance to be heard. This gives the Indie Artist a chance to make a substantial income from their music.

CD Baby will be hosting the “DIY Musician Conference” in Nashville in August 2018. For four days, Music City will be the hub for the Indie Artist, a different type of musician, the Do It Yourself Musician.

Indie Artists from varied backgrounds with differing styles, will fill the streets of Music City. This conference is unique in that it is dedicated to musicians of any and all genre who share a common approach to marketing their original music.

“Independent musicians and small boutique labels are one of the fastest growing segments of the market, and they share a lot of concerns,” explains CD Baby’s Kevin Breuner. “No matter what kind of music you make, no matter where you are in your career, you need similar advice and support, and we program the conference in direct response to the questions and concerns we hear from musicians.”

Dena Warfield